According to the latest Crypto.com review, the Crypto.com platform is going to be the foremost Innovation & Technology Partner of Lega Serie A of the Italian Football. The multi-year partnership between Lega Serie A and Crypto.com seeks to infuse the functioning of Lega Serie A with the reliability and transparency of Crypto.com. Through the partnership, Lega Serie A will be able to use the advanced blockchain technology of Crypto.com to launch Goal Line Technology and Virtual Assistant Referee (VAR) at the upcoming football leagues. The VAR Centre of Lega Serie A shall be relaunched as Crypto.com VAR Centre. Additionally, Crypto.com shall deliver the Lega Serie A Goal of the Month.
Lega Serie A is renowned around the globe as the foremost sports league to have introduced the technology of VAR to the world. During the season of 2020-2021, there were around 2,372 incidents that witnessed the deployment of VAR technology. As of now, the international broadcast of Lega Serie A shall include VAR technology and will be presented to over 775 million TV sets across 150 nations. The partnership between Crypto.com and Lega Serie A is based on the cryptocurrency exchange platform’s sponsorship of Coppa Italia of Lega Serie A. The NFT launch conducted by Lega Serie A and Crypto.com was a tremendous success that has now led the two platforms to look forward to the launch of more exclusive NFT collections of Supercoppa Italiana, Coppa Italia, and Lega Serie A.
Crypto.com has a remarkable reputation in the cryptocurrency industry as the best cryptocurrency exchange Canada. It is associated with more than 10M users and is the leading platform in the industry for its sports sponsorship programs.
According to Kris Marszalek, the CEO and co-founder of Crypto.com, the partnership with Lega Serie A will improve fan experience through innovation and technology. VAR shall succeed in conducting football leagues with more transparency and fairness.