When it comes to collectibles, stories are the ultimate tool that can be used to develop a fanbase. A compelling narrative can easily imprint itself on the audience’s mind, leaving a lasting and unforgettable impression.
It’s no wonder the film and entertainment industry counts as one of the few business sectors that have had to adapt dramatically to changing waves of technology that deliver stories. Ranging from the advent of VHS tapes to DVDs and now the thriving streaming services, stories continue to capture minds and imaginations but, most of all, build fanbases.
However, movie fans of the past were willing to pay a premium for limited edition DVDs or VHS tapes. In what amounted to a cultural movement fuelled by collectible merchandise and other culturally relevant items related to certain movies, today’s movie fans are increasingly passive followers.
Movie fans are bombarded by multiple streams of movies and entertainment options, making it difficult to passionately invest in one particular movie culture.
However, NFTs can bring back the culture of collectibles into the film and entertainment industry. Chronicle, a studio and digital collectibles marketplace built entirely by fans, is bringing back the culture of collectibles to the film industry with the development of an NFT marketplace and strategic partnerships with companies such as Copyrights (owners of the rights to the heartwarming Paddington bear ).
The Paddington NFT collection
Paddington Bear is a cherished character adapted from Michael Bond’s beloved book series published in 1958. The story follows the misadventure and humor of an animated bear who lives in London, England but originated from Peru, where he was raised by his aunt Lucy. According to the tales, Paddington was orphaned after an earthquake when he was just a few weeks old.
Famous for his iconic marmalade sandwich tucked under his hat in case of hunger emergencies, several movies about Paddington have been produced, which has helped to grow the fan base.
Rarely seen work from the Ivor Wood Paddington collection from the 1970s is shown in the Paddington NFT collection on Chronicle. The NFTs will be based on the Peggy Fortnum’s original illustrations, who was the very first artist to draw the original design of Paddington’s character.
After being commissioned to illustrate the very first book, “A Bear Called Paddington,” Fortnum illustrated the rest of the novels in the series. The Paddington NFT collection will feature rare, common, epic, and immortal collectibles designed to capture the curiosity and innocence of Paddington in his adventures through a human world.
In her remark concerning the partnership with Chronicle, Sophie Kopczynski, CEO of Copyrights, said,
We are thrilled at Copyrights to partner with Chronicle, to offer a unique opportunity to own and collect Paddington NFTs, created with rarely seen and iconic designs from Ivor Wood and Peggy Fortnum.
What is Chronicle
The launch of Paddington’s NFTs will coincide with Chronicle’s release of an NFT marketplace. Founded by Tim Glover and Jim Jin, Chronicle attempts to break down the barriers of entry into the NFT space by providing a solution that enables easy onboarding of new users and an eco-friendly platform.
With an accessible email address sign-up, users can start trading NFTs on Chronicle’s NFT marketplace, thus avoiding the steep learning curve. What’s more, Chronicle gives its users access to authenticated digital collectibles backed by the world’s biggest and most legitimate brands.
Chronicle also features digital collectibles in a wide variety of industries ranging from sport, arts and culture, fashion, games, music, and other officially licensed memorabilia. Despite the fact that Chronicle is blockchain agnostic, the company has chosen to use a blockchain network that is environmentally conscious and not based on a high-energy “Proof of Work” mechanism. It focuses on collaborating with technical partners and developing solutions that are “Proof of Stake” driven and devoted to lowering their carbon footprint.
Apart from forming partnerships with rights owners across multiple sectors, Chronicle also has an in-house team of 2D and 3D environmental and character artists who design and develop authenticated collectibles. These collectibles are sold on Chronicle’s marketplace.
Conclusion: Helping Brands Connect with Fans
So far, NFTs are one of the most popular digital assets in 2021, even surpassing the popularity of top cryptocurrencies like Bitcoin. This presents a huge opportunity for brands that want to connect with their fans.
Chronicle has also partnered with Bleecker Street to bring about the first NFT based on a movie teaser poster. Chronicle’s partnership with Copyrights and Bleecker Street Media marks a huge step towards its mission to build an accessible NFT marketplace for top brands that want to give their fans an entry point to NFTs.
According to Glover (one of Chronicle’s co-founders), Chronicle is
excited to partner with Copyrights and Bleecker Street to bring the Paddington Bear and art for the I’m Your Man one sheet to life through the creation of unique NFTs.