Billboard has partnered with Universal Music Group (UMG) to launch ChartStars, an NFT-based initiative of compiled virtual collectibles using eco-friendly Flow Blockchain.
ChartStars marks Billboard’s 1st scalable NFT product aimed at music fans. It will accumulate artist-focused virtual artwork commemorating Billboard Chart accomplishments and successes. Collectibles will include licensed art and creativity, and smart contracts would provide access to Billboard Live Events. The 1st ChartStars products are expected to go on sale in May.
As Billboard’s launch partner, UMG will collaborate with its list of world-class labels and artists to start celebrating Billboard chart accomplishments for music that debut in the Top 25 or accomplish other substantial chart-related milestones such as duration of time on the chart, concurrent no. of songs on the chart, and historic chart records, among many other milestones. UMG is the only corporation to have 9 of the top ten albums on Billboard’s album chart, a feat achieved six times in the chart’s 64-year history. Noticeably, UMG set the new chart record in 2021 by holding the top spot for 38 straight weeks.
Music fans will become linked to their favorite artists by sharing ownership of a single point in time. These virtual collectibles will enjoy and commemorate chart accomplishments. Enthusiasts will also compete for real-world prizes, trying to add an authentic surface of game elements to the platform. Billboard couldn’t have hoped for a better launch partner than UMG, a company that prioritizes artists and admirers in everything that they do.
Billboard is pioneering a new way for artists and fans to appreciate unique accomplishments and cultural instances by leveraging its iconic charts for these dynamic online collectibles.
Unblocked has been selected by Billboard as its NFT technology provider for ChartStars. Unblocked, which is supported by Dapper Labs, the creators of NBA Top Shot, announced recently a seed round of funding led by Tiger Global. ChartStars will acknowledge credit card payments for digital collectibles through Unblocked, which will operate on the Flow Blockchain platform, which would be more eco-friendly than some other mainstream blockchain technology.